Story Of Instant Noodles
Instant noodles were born in Japan in 1958, 10-odd years after Japan's defeat in World War II. It was the time when the advent of television as new media was about to drastically change people's consumption patterns. "Chicken Ramen," the world's first instant noodles, invented by Momofuku Ando was epoch-making product, which was made by dehydrating the steamed and seasoned noodles in oil heat. He has enabled mass-production of instant noodles by establishing the entire process of industrial method of manufacturing: noodle-making, steaming, seasoning, and dehydrating in oil heat. The product that becomes ready to eat just in two minutes by adding boiling water was dubbed "a magic ramen," and became an instant popular sensation.
Instant noodles with flavoring powder in a separate packet were launched in response to people's strong demand for better quality and taste, and the product line was highly acclaimed. The forerunner of Japan Convenience Foods Industry Association was founded in 1964 when the entrants rapidly increased and competition among them became excessively fierce in this growing market. The association strove to maintain the product quality by applying Japan Agricultural Standard (JAS) and started to display the date of manufacture to be more consumer-friendly. Since then, increasingly many different flavors of instant noodles had been put into the market, and their product quality, as represented by non-fried noodles, had been improved.